# PRIVACY POLICY **Effective Date:** June 21, 2026 Defying Dementia ("Defying Dementia," "we," "our," or "us") is committed to protecting the privacy and security of the individuals we serve. This Privacy Policy describes how we collect, use, protect, and disclose information obtained through our website, online forms, communications, and services. ## Information We Collect ### Personal Information We may collect personal information including: * Name * Email address * Phone number * Mailing address * Information submitted through contact forms * Information submitted through appointment requests * Information submitted through program registrations * Information voluntarily provided through consultations or inquiries ### Health Information When you become a patient or client of Defying Dementia, we may collect protected health information ("PHI") as permitted and required by applicable law. Protected health information is governed by federal and state healthcare privacy laws, including the Health Insurance Portability and Accountability Act ("HIPAA"), and may be subject to separate privacy notices and patient agreements. ### Automatically Collected Information We may automatically collect certain information when you visit our website, including: * IP address * Browser type * Device information * Website usage data * Cookies and analytics information ## How We Use Information We may use information to: * Respond to inquiries * Schedule appointments * Provide healthcare, consulting, coaching, and wellness services * Deliver educational resources * Communicate regarding programs and services * Send appointment reminders and service-related communications * Improve website performance and user experience * Maintain internal records * Comply with legal and regulatory obligations ## HIPAA and Patient Information If you establish a treatment, coaching, consulting, or clinical relationship with Defying Dementia, information collected as part of that relationship may be protected under HIPAA and applicable state laws. Protected health information is handled according to our Notice of Privacy Practices and applicable legal requirements. ## SMS Communications By providing your phone number through our website, forms, or other communications, you consent to receive calls, emails, and text messages related to your inquiry, appointments, services, and requested information. Message frequency may vary. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP. SMS consent is not shared with third parties or affiliates for marketing purposes. ## We Do Not Sell or Share Personal Information Defying Dementia does not sell personal information. We do not share, rent, trade, or disclose personal information to third parties for their independent marketing purposes. Information may only be disclosed: * To service providers acting on our behalf and under appropriate confidentiality obligations * To facilitate healthcare, consulting, and wellness services * When required by law * To protect patient safety * With your authorization or consent ## Communications By submitting forms through our website, you consent to being contacted regarding your inquiry, appointments, services, programs, educational materials, and requested information. You may opt out of marketing communications at any time. ## Data Security We maintain administrative, technical, and physical safeguards designed to protect personal information and protected health information from unauthorized access, use, or disclosure. However, no method of electronic transmission or storage can be guaranteed to be completely secure. ## Children's Privacy Our services are intended for adults and caregivers. We do not knowingly collect personal information directly from children under the age of 13 without appropriate parental or guardian consent. ## Your Rights Depending upon applicable law and the nature of your relationship with Defying Dementia, you may have rights to: * Access your information * Request corrections to your information * Request restrictions on certain uses * Request deletion where permitted by law * Obtain copies of certain records * Withdraw consent where applicable ## Changes to This Policy We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date. ## Contact Information **Defying Dementia** 2413 Nashville Rd. Bowling Green, KY 42101 **Phone:** 615-745-9264 **Email:** [[email protected]](mailto:[email protected])